Chris Van de Voorde

Chris is the co-founder of the Circular Value Institute (CVI), a non-profit with a mission to promote Circular Value worldwide. The CVI measures products' societal and shareholder value in a circular use case, leading to more valuable product design and circular business models. Chris leverages his knowledge as the founder of JUUNOO, a circular interior wall company. In 2022 & 2023, Deloitte recognized JUUNOO as the fastest-growing sustainable company in Belgium, a testimony of the value of circularity.